Privacy, cookies and accessibility.

This notice explains how Ainley Digital, the trading name of Simon Ainley, a sole trader, ("we", "us") collects and uses personal data when you visit this website or contact us. We are the data controller for this data under the UK GDPR and the Data Protection Act 2018. Our ICO registration number is .

What we collect

• What you enter in our enquiry forms: name, email address, company, and the details of your project or role.
• What you send us by email, including anything attached.
• Technical data our hosting provider records automatically when you visit, such as your IP address, browser type and the pages you requested.
• If you accept analytics cookies: how you use the site, recorded by Google Analytics. See Cookies.

Why we use it, and our lawful basis

• To reply to your enquiry. Legitimate interests: you've asked us to get in touch.
• To prepare and carry out an engagement. Contract, or steps taken at your request before entering into one.
• To keep business, tax and accounting records. Legal obligation.
• To keep the website secure and working. Legitimate interests.

We don't use your data for marketing unless you've asked us to, we don't sell it, and we don't make automated decisions about you.

Who we share it with

Only with suppliers who help us run the business, under contracts that require them to protect your data: our website host [provider], our form-handling service [provider], our email provider [provider], our accountant, and, if you accept analytics cookies, Google, which provides Google Analytics. Where a supplier processes data outside the UK, we rely on UK adequacy regulations or the ICO's International Data Transfer Agreement.

How long we keep it

• Enquiries that don't lead to work: 12 months, then deleted.
• Client and contract records: 6 years after the engagement ends, as required for tax purposes.
• Server logs: as set by our hosting provider, typically [30] days.

Your rights

You can ask to access, correct or delete your data, to restrict or object to how we use it, or to receive a copy in a portable format. Email simon@ainley.digital and we'll respond within one month. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

We use one kind of optional cookie: Google Analytics, which tells us how many people visit, which pages they read and roughly where they come from. These cookies are only set if you choose "Accept analytics cookies". You can change your mind at any time using "Cookie settings" at the bottom of every page.

Analytics cookies (optional)

• _ga: distinguishes one visitor from another. Expires after 2 years.
• _ga_<ID>: keeps track of your visit. Expires after 2 years.

Google Analytics records things like the pages you view, how long you spend on them, your approximate location, and your device and browser. We have switched off Google's advertising features, so this is not used to show you adverts. Google processes this information on our behalf; see Google's privacy policy.

Remembering your choice

Your choice is saved in your browser so we don't ask on every page. This is strictly necessary and doesn't need consent. We ask again after 12 months.

We don't use advertising or any other tracking tools.

We want everyone to be able to use this website. It's designed to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. You should be able to:

• navigate the whole site using only a keyboard, with a visible focus indicator and a skip link
• zoom up to 400% without content being lost
• use the site with a screen reader
• turn off motion using your device's reduced-motion setting

Known issues

The comparison charts rely on colour and bar length, so each chart has a text key or table next to it that gives the same information.

Reporting a problem

If something doesn't work for you, or you need information in a different format, email simon@ainley.digital. We'll reply within 5 working days.

We last reviewed this site against WCAG 2.2 AA on [DD Month 2026].